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In an increasingly competitive market environment, today’s companies are often required to introduce innovative new technologies to successfully differentiate and improve brands. For example, a wide range of manufactured goods -- from vehicles to home temperature sensors to televisions -- are increasingly relying on advanced new software to control their behavior. As a result, many modern products have actually become fairly complex integrated technology systems with embedded software at their core, powering the primary systems.

These statistics from the automotive market illustrate the concept well: A modern car has more processing power than the Apollo Lunar Module. An average, modern, high-end vehicle has more lines of code (100 million) than the latest technology in the F-35 U.S. Joint Strike Fighter or the Large Hadron Collider.